Study On Stategy Management Of Chongqing MetLife Insurance Company

After China joining the World Trade Organization, the foreign capital insurance enterprise's have quantity rapidly grown, increased from being WTO entry before 28 to 2006 year's end 37, by 32%. The insurance premium percentage of spare-time university scope grows, in 2005 the insurance premium market foreign capital share already accounted for 2.3%, the same ratio grew 45%; But Shanghai's foreign capital insurance premium share already accounted for 15.3%, already was serious surpasses 10% international warning line. Facing the overseas insurance company's steep competition, this article attempts through (to hereafter refer to as to the Chongqing China and America Metropoliitan Life Insurance Company: Chongqing ML Corporation) the developmental strategy research, explores raises Our country Enterprise developmental strategy level the way, by effective resistance foreign capital company's steep competition.This article briefly reviewed the enterprise developmental strategy developing process, has carried on the summary to each school important theory. Take Chongqing ML Corporation as example to its developmental strategy silk thread business thorough analysis: Introduced in detail the Chongqing ML company profile, the comparative external analysis to this company inside and outside the environment, using the SWOT analytic method to this company's superiority, the inferiority, the opportunity and the threat conducted the dissect, and has constructed the SWOT developmental strategy matrix in this foundation, proposed this company possibly adopted the developmental strategy collection, supplied the choice. Through to the developmental strategy collection detailed comparative analysis, has formulated this company's developmental strategy. The result discovered through the strategic matrix formulation developmental strategy the strategy which adopts with the current this company basic consistent.This article through to enterprise developmental strategy fundamental research and example research discovery, foreign capital company and native corporation although the development history and the company strength are different, but all may formulate this company's developmental strategy through the science corporate growth strategy management theory. So long as the developmental strategy formulation realism, meets this company's development need, all can realize the friendly quick development, strengthens own competitive power.