Z Insurance Company Differentiation Marketing Strategy Research

China’s insurance market competition is becoming increasingly fierce, many insurance companies in the face of the homogenization of the competition environment, take a diversified marketing strategy, to ensure that its market share and enhance the performance of the. Hand many insurance companies adopted the integrated marketing strategy and marketing details, in order to expand the market in the marketing level change; on the other hand, the insurance enterprises in the pursuit of sales at the same time, with the competitive advantage and expand the market capacity, the formation of marketing mode of differentiation. Become the main way of insurance companies, the market competition of these two modes, especially the agricultural insurance enterprise, due to the impact of China’s "three rural" policy, the development of agricultural insurance and rapid in recent phase, Z insurance company set up more than a year, a good momentum of development in the region, a certain achievement has been made in agricultural insurance business professional.This paper analyzes the marketing status of Z insurance company from the macro environment, industry environment and other aspects of agricultural insurance, especially under the guidance of the external factors, how to innovate the product of the company, the effective implementation of the driving factors of the marketing difference and the company’s competitive advantage aspects. From a purely agricultural insurance company’s point of view, consumption demand of rural insurance are gradually nurture and grow, therefore, strengthen the research and the investment to the rural market, caused the attention of each insurance company. Z insurance company as a professional agricultural insurance companies, marketing strategy, marketing strategy and are suitable for industrialization of agriculture under the background of agricultural insurance system. Therefore, in the fierce competition in the industry situation, construct specialized, differentiated marketing strategy is imminent agricultural insurance corporate initiatives. Z insurance company based in agricultural insurance, its competitive advantage is professional, competition means difference. Therefore, this paper takes Z insurance company as an example of the difference to the study of insurance corporate marketing strategy, has the practical significance and the application value of the theory.This paper emphasizes the marketing advantage speciality, the difference of Z insurance company of agricultural insurance, the difference in acceptance and settlement characteristics of traditional agriculture insurance company and insurance company, fully demonstrated the competitive advantage of Z insurance company in agricultural insurance, characteristics, and the law. This paper take the STP marketing, differentiation strategy theory as the basis, the actual situation of Z company, on the inside and outside environment analysis. Combined with the external factors, internal factors within the matrix matrix matrix and SWOT research and analysis tools such as Z, the insurance company of choice and design of differentiated marketing strategy and specific implementation strategies are described. This paper uses quantitative, qualitative analysis, mathematical statistics and comparative study of law, provide the basis for decision making of Z company.In this paper, by using the research tools, analyzes the feasibility of the implementation of differential Z insurance company’s marketing strategy in the professional field, put forward the concrete implementation path specific to the differences in each link of agricultural insurance marketing strategy, and the design of the organization structure, marketing system scheme, thought and suggestions put forward for the realization of effective the difference of Z insurance company marketing strategy.