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Research And Practice, Key Factors To Privately-Owned Hua Jia Motel's Success

Posted on:2008-11-16Degree:MasterType:Thesis
Country:ChinaCandidate:W J ZhangFull Text:PDF
GTID:2189360242970789Subject:Business Administration
Abstract/Summary:PDF Full Text Request
During the recent years, with the continuous growth of the China economy and enhancement of legal system, more and more people are encouraged to start their own businesses in hope of becoming successful entrepreneurs. Thanks to the stable and continuous growth of the economy and the household income fast increment, people are enjoying the increased convenience and freedom for traveling, hence, the population of frequent travelers consisting of traders, holidaymakers, and migrants has increased drastically. As a result, the accommodation business has been developing very fast. Starting a business in the accommodation field becomes an attractive option for potential entrepreneurs. However, starting a business in this field is not as easy as it seems and in reality, most of the startups end up to be a total failure. This Article is divided into six chapters. Chapter One is the Preface; Chapter Two is the Summary of Entrepreneurship and Management Theories; Chapter Three is the Discussion of the Character and Trend of Privately-Owned Motel Development; Chapter Four is the Briefing of Successful Hua Jia Motel Startup and Development; Chapter Five is the Study of the Key Factors to Success; Chapter Six is the Conclusion and Future Forecast.This Article will discuss and analyze in detail the entrepreneurship process and experiences of the Hua Jia Motel business and with reference to the Theory of Entrepreneurship Management, derive a conclusion on the following aspects according to the case study:Discovering and grabbing hold of suitable opportunities;Setting up a clear strategic position, the basis upon which will form strategies that look at competition and marketingBuilding workforces, organization structures and company cultures, which are appropriate in terms of practicality and realism, and are the foundation on which the organization's core competitive advantage will be built on.Finding and focusing on the key factors, which have been vital to the success of the Privately-Owned Hua Jia Motel.In hope of a more conclusive and meaningful analysis, this article looks at a specific company, in a specific industry of a specific region. This article has summarized the key factors that have greatly contributed to the success of Hua Jia Motel, in the wish that it will be benefitial to other existing or potential entrepreneurs, or researchers who are preparing to perform more in-depth analysis of case studies.
Keywords/Search Tags:Privately Owned Hua Jia Motel, Entrepreneurship Management, Key Factors to Success
PDF Full Text Request
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