Based On Elements Study Of The Professional Managers On Individual Brands Shaping Strategy

The theory of organization management has been occurred more than one century. With the economical development and the endeavor of several generations expert of management, the mature organization management has already been formed. But the research about the superintendent (individual) was still insufficient. The superintendent's (individual) role which plays in the organization is more and more important, especially to the new social stratum -professional manager. Professional manager's individual management including individual time management, individual brand management, individual knowledge management and so on. This article mainly discussed about under our country's different business management system, how the professional manager to locate and mold the individual brand of them, thus causes the individual professional profession go to magnificently.First of all, This paper describes the present situation of the Professional Managers of China's and the necessity of the Professional Managers of China's to create personal brand. Then elaborates the theories about personal brand and the brand's. Finally, builds a professional manager system of the elements of personal brand under the reality of our country. On the basis of the survey of Sichuan entrepreneurs in the Professional Managers brand on the cognitive elements, the author calculate professional managers a comprehensive evaluation of individual brand value using dual linear regression methods. and at the same time, uses SWOT analysis to analysis Sichuan professional managers in shaping the personal brand on the basis of the survey in the existing brand shaping the strengths, weaknesses, opportunities and threats. Through our professional managers personal brand molded in the status quo analysis, our professional managers to define their own personal brand at the same time to create their own personal brand of the four major strategies: personal brand of strategy, personal brand name strategy, personal brand communication strategy and maintaining personal brand strategy. This paper is divided into five parts; the first part is the Introduction. This part main introduces the theory of the research background, research ideas and the full text of theoretical framework. This part lays theoretical foundation and gives the overall idea for the whole paper. The second part introduces the individual brands theory of the professional managers. Under the research of predecessors on the brands and the professional managers, this part produces the professional manager concept and the professional manager's four big characteristics, at the same time, systematized analysis professional manager individual brand value theory and gives vocational manager construction of the individual elements of the brand theoretical foundation. The third part is the core of this paper. According to the three principles of the essential factor system, apply theory to reality, the part constructs the professional manager individual brand essential factor system. The system includes dominant essential factor and recessive essential factor. The dominant essential factor includes individual name, individual image, individual relations and individual environment, and the recessive essential factor includes brand pledge, brand individuality, brand quality and brand experience. Under the foundation of understanding the professional manager s individual brand integrant part, the author made a investigation on the professional manager in Sichuan Province and used the SWOT analytic method to analyze the superiority, the inferiority, the opportunity and the threat of theirs brand molds, thus in this foundation proposed the professional manager individual brand molds the strategy. The fourth part is the key part of this paper. Under the foundation of the professional manager s individual brand essential factor system, this part proposed the four strategy of professional manager molding individual brand. Mainly includes individual brand name strategy, individual brand quality strategy, individual brand strength strategy and individual brand dissemination strategy. Finally elaborated the professional manager's individual brand development strategy, including individual brand maintenance strategy, individual brand crisis processes strategy and Individual brand innovation strategy. The fifth part is real diagnosis analysis part. Through molds the case - Tang Jun's analysis to the successful professional manager individual brand, individual brand integrant part and the brand which the confirmation standard proposed molds the strategy, provides the real diagnosis support for this article fundamental research.Professional managers on the theoretical study of the personal brands to enhance the value of their professional managers, improve the professional managers of great significance in the market. Overall, this paper on how to understand and grasp the Professional Managers are given their own personal brand of ideas, and specifically brought up the professional managers of the individual brands shaping strategy for the professional managers of the individual brands have a certain shape learn.