The Study Of PC Enterprise Achievements Assessment About Marketing Channel

As the competition in PC market is getting more and more intense, product homogeneity is getting more and more popular, it is an important method to improve core competitive ability to build a highly effective market channel. To appraise the market channel rapidly and accurately, find and solve some problems in time, it is very significant to make PC's market channel high-grade and highly effective. At present there are much research on enterprise achievements assessment, but it is little on channel achievements assessment. Channel superintendent can not get theory instruction when they are doing channel achievements assessment, which makes channel superintendent do the wrong decision easily and bring the loss for the PC enterprise.On the basis of that, the author does some research on PC's channel achievements assessment in China. The author summarizes the present research situation about marketing channel theory and analyzes carefully PC's marketing channel achievements assessment. Based on design principle on marketing channel achievements assessment, the author designs the target system on PC's marketing channel achievements assessment from the four aspects--financial norm,channel status,customer value and channel value. Then, the author apprizes the PC's marketing channel achievements assessment objectively; at last, the author approves the target system on PC's marketing channel achievements assessment and assessment method are accurate by the way of real diagnosis analysis.The author hopes he could make some contribution for the fundamental research and the real diagnosis analysis on PC's marketing channel achievements assessment by the paper's research. It's better if the research could provide some reliable evidence when the channel superintendent is adjusting channel structure and optimizing channel flow.