A Study On Marketing Strategy Of Power Supply Service In Hongshan Wuhan

The power supply industry belongs to the basic trade and also the monopolized one. These two major attributes determine the difficulty of the reforming stride in the power supply enterprises. Drucker, the master of management, points out two kinds of most important missions of enterprises that are operation and management. The purpose of operation is the maximized economic benefits, and the purpose of management is maximized efficiency. But, the poor efficiency is the common fault of the monopolized industry. And the properties of the basic industry determine that the power supply enterprises are unable totally to regard economic benefits as the centre. In this case, how to improve the efficiency of enterprises and pursuit economic benefits while giving consideration to social benefits is the important subject which the reform of power supply enterprises should face.This text attempts to use some basic theories of economics and management. Taking a basic power supply enterprise as the main analytic target through investigations, to supply an idea of market segmentation condition that we can't choose. And also to do deep consideration on condition of monopolization for supply power marketing.The structure of this text is made up of five parts: First is the background of this text that briefly narrates the modification and development of electric marketing ideas in our country , and reviews the basic situation of the reformation of power industry in our country after the 1990s, and expounds the function and meaning of the marketing in the power supply enterprises under the big background of reformation. Secend is the theoretical foundation of this text, analyzes the influence factor of the electric demand. Third, introduces the basic situation of the main analytic target herein, hongshan power supply company, pointing out several questions existing in the marketing work of the basic power supply enterprises, using the relevant theories and analysis conclusions to precise the electric market in hongshan area combining fact. Last, supplies the tactical choices of power supply service on the basis of the market segmentation.