A Study Of The Corporate Action In Using Policy Resources In East Lake High-tech Development Zone

In recent years, government policy, programs, standard, system and regulations, as well as the recognition of related interest groups have increasingly become important resources for corporations to survive and develop. Meanwhile, they probably have become vital to corporate competitive advantages.In high-tech development zones where policy resources are abundant and preferential policy are best, the contacts between corporations and government will become even closer than ever before. In this micro-environment, corporate political strategy and action are of great significance in theoretic research as well as practical application.This paper conducts a study of the political strategy and political action of the corporations in Wuhan East Lake High-tech Development Zone during the process they harness the policy resources. A detailed analysis of the political environment of Wuhan East Lake High-tech Development Zone is made in the beginning of this paper. Basing on this analysis, a study method of questionnaire and interview is adopted to survey the political strategy and action of the corporations in high-tech development zone during the process they acquire the policy resources. On the one hand, the motivations of the corporations in Wuhan East Lake High-tech Development Zone to adopt political strategy and action are analyzed. On the other hand, an empirical study is conducted to analyze the ways and characteristics of the political strategy and action of the corporations in Wuhan East Lake High-tech Development Zone. In addition, resource basis as well as influential factors of the political strategy and action of the corporations are analyzed. In the end, the characteristics of the political strategy and action of the corporations in Wuhan East Lake High-tech Development Zone are reviewed by a case study.A conclusion can be drawn from this study that the direct reason for corporations in Wuhan East Lake High-tech Development Zone lies in the benefits from government, the government resources; and the indirect reason lies in the reduction in uncertainty of policy environment. The analysis shows that the method adopted most frequently by corporations in Wuhan East Lake High-tech Development Zone is the policy to attach political relevance to operation activities, in particular, the visiting activity and senior official visit. By contrasting and comparing the influential factors, it can be found that the political strategy and action of the corporations in Wuhan East Lake High-tech Development Zone are influenced most by senior leadership ideology. And the market structure and operation property rank the second place. The case study confirms the research result of the motivations of corporate political strategy and action of the corporations. Take Fiberhome group as an example, it not only forms unique competitiveness in political strategy and action, but also moves forward towards political strategy. It can be found from this case study that the policy resource and ability are the basis for corporations to implement political strategy and action, and the senior leadership ideology is the key for corporations to form non-market competitiveness.