Development Strategy Research On Anhui China Tobacco Industry Corporation

As China's market economy continues developing, especially after China's accessing to the WTO, foreign tobacco multinationals enter to China, the domestic tobacco industry is transferring from a monopoly industry to a competitive industry. The State Tobacco Monopoly Bureau proposed the overall objective as "deepening reform, promoting the reorganization, to the joint and together development," to improve the domestic tobacco business's competitiveness. In the face of China's tobacco industry's new situation, AnHui China tobacco industry corporation how to seize the opportunity and make most of the advantage, avoid risks, and establish feasible development strategies as soon as possible and implement them, has set up a top priority of the current enterprise work.This paper described the basic theory of the strategic management, studied on the global tobacco industry's current situation and its development trend, analyzed Anhui tobacco in the macro-and micro-breathing environment, gave out a detailed demonstration from the economic, legal, social and cultural environment of the tobacco industry's development, as well as technical evaluation. On the base of the environmental analysis, done the further SWOT studies on the AnHui China tobacco industry strengths, weaknesses, opportunities and threats, and preceded to the corporation's strategic goals. This paper also focused on the analysis of corporate culture, marketing, brand building, scientific and technological innovation, and other functions strategy through the process of the strategy implementation.Through formulating the lopment strategy, this paper has some reference value for the AnHui China tobacco industry corporation to realize the "long-term survival" and "healthy development" in a changing new environment. At the same time, also gives a typical example and refer to the other enterprises in China tobacco industry.