Study On The Current Situation And Development Countermeasures Of Chrysanthemum Morifolium Industrialization In Tongxiang County

According to the concept of agricultural industrialized management as well as the background and development tendency of our country's agricultural industrialization operation, the author investigated the production base and the leading processing enterprises of Chrysanthemum Morifolium in Tongxiang County, and analyzed the problems Chrysanthemum Morifolium industry management faced presently. After that the main countermeasures to implement the industrialization management of Chrysanthemum Morifolium were put forward in present paper.The main results of our study are as follows:1. This article elaborated the connotation, characteristics, organization form of the agricultural industrialized management and its significance under the new situation, analyzed historical background, development, present situation of the Chinese agriculture industrialized management, and made clear the development tendency about the future agricultural industrialization management.2. According to the agricultural industry management practice of Tongxiang in recent years, the paper analyzed the current situation of agricultural industrialization in Tongxiang County, which mainly included (1) the construct step of the superiority produce base accelerated, agricultural regional layout preliminarily came into being; (2) the strength of leading corporation kept on increasing and its leading role became more important; (3) the management mainbody in the product circulation unceasingly expanded, the product selling network was gradually perfect; (4) the extroversion agriculture developed quickly, the rail connection to Shanghai market was good for the product selling. As above-mentioned, the effect of the agricultural industrialization management would be benefit for accelerating the regional layout, promoting professional level and advancing industrialization management of Chrysanthemum Morifolium.3. The brief introduction of planting history, cultivation condition, medical value and variety resources has been given in the paper. Under the background of rapidly developing effectively ecological agriculture, Chrysanthemum Morifolium that was a characteristic agricultural product in Tongxiang county exhibited good developing tendency, as follows: the planting area and per unit area yield stable expanded, for the enhancement of government policy support; the pollution-free standardization techniques of Chrysanthemum Morifolium was implemented, high quality varieties were widely extended; regional lalyout was primary formed; the industry management and technological improvement of enterprise were accelerating, new products were developed, so Chrysanthemum Morifolium market would have a broad prospect. Moreover, this paper took the Tongxiang county Xinhe healthy product limited company as a case to perspective the industrialization management practice of Chrysanthemum Morifolium.4. Based on the production analysis, the present processing situation as well as the product market demand, competition and potential of Chrysanthemum Morifolium, its development tendency in the next section of times was concluded in the article: (1) The planting area kept on increasing, regional planting was generally formed. (2) Production technologies were standardized and the high quality varieties were extended. (3) The integration management with production and selling of tightly-knit of peasant and enterprise would become the mainstream. (4) The enterprise scale unceasingly was expanding, the modern processing craft was improving, the product quality was enhancing. (5)The new product development was speeding up. (6) The market competition advantage was obvious and the industrial chain was extending.5. After investigating the production base, farmer, the agricultural leading corporation of Chrysanthemum Morifolium, the author summarized that at present Chrysanthemum Morifolium planting area bogged down, quality brand consciousness of farmer was poor, the product standardization degree was lower, the enterprise process ability was insufficient, the comprehensive utilization level was low and so on.6. Aiming at the main problem the industry management of Chrysanthemum Morifolium in Tongxiang county facing, the author proposed to accelerating the regional layout and promoting the production standardization; increasing the agricultural science and technology innovation and extension; cultivating and expanding the agricultural leading enterprise, enhancing the ability to leading farmers; developing the comprehensive utilization of Chrysanthemum Morifolium, enhancing the product quality and the attachment value.