Primary Study On The Brand Strategy Of Agricultural Products Implementation In Shaoxing Region

The significances of brand cultivation and brand strategy implementation in agriculture production were analyzed in this paper. It was found that the strategy implementation were really benefit to consolidate the agriculture production structure regulation achievement, to raise the standardized level of agriculture production, to raise the industrization level of agriculture.Based on the investigation of general situation of agriculture production about Shaoxing Region (City), the brand cultivation and brand strategy implementation status were obtained. However, there was a large amount of famous agricultural product brands cultivated. The famous brands came from the high-tech agriculture products, the large amount of key agriculture process factories, the development of key agriculture production branch with Shaoxing regional character. The successful experiences of agricultural brand cultivation were analyzed and introduced in this paper, as well as.Two cases were carefully analyzed. One is Xinchang peanut process company in Xinchang county and another one is Donghai food manufacture company in Shangyu county.At last, the problems and countermeasures in agricultural brand cultivation and brand strategy implementation were submitted...