Analysis Of Marketing Policy In Company A

In this paper, We know some information about a foreign company that enter into China in recently, (1) how to make a good and executive marketing strategy and marketing policy that accord with company's development in GPS industry market in China. To China GPS industry, there are many srtrong competitors; (2) The key points to improve corporate market share and occupancy market of GPS industry, and at the same time, the manager know a lot of weakness of the companyThis paper consists of four parts:Part one is the analysis of corporate of this paper. Including the internal and outside environment of the corporation, segment of the market, target market and position of the market. Based on the SWOT theory, as a internal and outside environment of corporation, we stress discuss: Strength, Weakness, Opportunity and Threaten of corporation.Part two analysis competitors of corporation. There are two sorts of corporation in Chinese market. One is the competion between two companies direcetly( same business), the others is the competion between two corporations not face to face( same business and customers). We show some characteristics about these competitors, including Strength, Weakness, Position of market and product.Part three, the key point is customers. Customer is one of the important factors. Marketing strategy and marketing policy will a strong efficiency if corporation have found its target market and positon of customers.Finally, we establishing market policy about corporation by forward analysis. This is a operation problem. There are evidences show that corporate of some enterprises become worse because not pay attention to the market policy. We point out that there are many key factors are important. Especially price, promotion, place, product, channel and sales management. We discuss how to transform weakness to strength. At last, we get solution.