Research On Marketing Strategies Of CNC Shandong Branch

2007, telecommunication industry of China has been quickly developing in this year. The business operations of main telecom providers, virtual telecom providers and value-add service providers are getting into more and more mature, competition situations are severe. As leading service provider, China Network Communication corporation (CNC) Shandong Branch positively join the tough competitions, by fighting on data supports, market operations, after-sales services and customer care, CNC Shandong branch has not get the strategic market share, not achieved the planned sales targets, moreover, their business are getting to shrink.After investigations, by talking with marketing leaders and sales managers, we are aware of that the matter of business shrink has lots of reasons which are especially on account of data supports, management systems, developing strategies and marketing tactics as well.Through 5 months hard works, I have finished information sum-up, logic structure arrangement and statistics collections for this thesis, which has 7 chapters totally, separately describe marketing theory, analyze the external and internal marketing circumstances, penetrate into CNC Shandong branch's competitions and finally bring up the entire solution for marketing strategy and channel system.Thesis analyzes and concludes the matters of CNC Shandong branch has on marketing strategy aspect with multiple angles, grasp the essence of marketing strategy of china telecommunication industry by adopting the real phenomenon of CNC Shandong branch, build up the solid foundation for carrying out future's works and enrich the marketing theory subjects of our country.