Analysis Of How To Improve Fujian Footwear Industry Exports Competitiveness

In recent years, our footwear industry is facing more trade barriers, the appeals from the international world to the anti-dumping of our footwear products have been growing, our country's footwear exports situation is severe. The increased value of RMB, adjustment of exports policy and the increasing price of raw materials, the footwear manufactures in China are facing more competition. Fujian is a productive province in footwear, and its export of footwear ranks second in the country. However, with the increasing market competition and frequent international trade frictions, Fujian footwear industry is facing new difficulties and challenges. How to improve its footwear industry competitiveness? That's a problem involves not the province economy but also the country economy.In virtue of relevant study production, this paper establishes a theory base, quantitative and qualitative analysis frame which are emphasized particularly on the analysis and evaluation of Fujian footwear industry's export competitiveness. On the base of statistic indexes measurement and transverse selective comparison, the cognition of the industry's export competitiveness is fairly intuitionistic and clear.The quantitative analysis of this paper begins with the selection of common indexes that are used to evaluate export competitiveness and simple description of measuring method, and then these indexes are measured step by step with recent years' statistic. The indexes of Fujian province are compared with the domestic main export provinces.The qualitative analysis of this paper is based on Porter's "diamond model" from four primary factors including production, demand, support and related industry factors, company organizations, strategies and competition situation, and two secondary factors including opportunities and government.On the base of quantitative and qualitative analysis, this paper proposes several strategies of improving Fujian footwear exports industry: human resources strategy, brand strategy, innovation strategy, industry gathering strategies and foreign trade strategies.