Research Of Operation Patterns Customer-oriented Of 4S Shops

The Chinese market in integrates in the globalized advancement, already became one which of main battlefields the world automobile enterprise market competes. According to China Automobile industry Association, from January to October in 2006, the automobile sales volume compared with the same time last year grew 25.7%, achieves 5,770,000. China has become the world second big auto sale market and the third big automobile manufacture country. The expert estimated that the 50% of whole world auto market grow will come from China in the next 10 years.The Chinese passenger vehicle market's vigorous development as well as the latent sales grow, have attracted numerous international automobile brand company joined. According to J.D. Power in 2006, after joining WTO, Chinese passenger vehicle market demand rapid rise, but, the competition also increased 8 times of many!The automobile competition center has becomes the service competition and the customer competition gradually from produced link's competition, the technologicalinnovation competition, the management competition.As international and the domestic auto sale main channel - - 4S shop, between them the competition has become the focal point. Through the brand 4S shop's research, this article observes the automobile competition, from the behind of supplies chain, and makes every effort to try to find out a set of best 4S shop operation pattern, by can give the professional in the practice aspect some references. At the same time, also hoped that can take advantage of this offers a few ordinary introductory remarks so that others may offer their valuable ideas, to let the more expert attention and the research.