Customer Satisfaction Analysis And Improvement Strategy Of Shanxi Lianqiang Audi 4S Shop

With the rapid development of economy,there are more and more 4S store which belong to various car brands and the competition become fierce.Nowadays,Audi has occupied 30% upscale car market of China.The reserch on satisficaion of customers of Audi 4S store is needed to promote the influence of the brand and expend the market.To bulid satisfication evluation system and confirm key foctors that effect the satisfication of customers can make Audi 4S store win the comption.The paper review ralated theories about customer satisfication,they mainly contain definition and nature of costomer satisfication,quantitative evaluation method and measure model.Based on the theories,the satisfication evaluating index system and customer satisfication index model are built.Luanch a quesionnaire on Shanxi Lianqiang Audi 4S shop to confirm the factor that effect satisfication of customers.After the analysis of date,the situation and problems of customers of Shanxi Lianqiang Audi 4S shop has been found.At last,puts out strategies to improve customer satisfication of Shanxi Lianqiang Audi 4S shop from rules and operation aspect.