Strategy Research Of Product Standardization In The International Trade

Standard oriented technical rules have prevailed on the international trade stage when the international trade competition has also been standardized. "Where there is the standard, where is the way" forms the common sense for more and more traders. For all the time, product standardization strategy, both on theory and in practice, have drawn the concerns from export oriented enterprises and multi national corporations. It is perceived as the most practical strategy in the international trade circle. However, there is no existing comprehensive model for this strategy's direction in the world. With a reference to the former studies on this subject, the essay summarizes and deepens the concept and the impact of the strategy as well as the internal and external factors. In the end, it raises up the ideal concept of " Analysis Mode of Products Standardization Strategy" and "Products Standardization Strategy Mode" , which will greatly enrich the product standardization strategy theory of international trade.