Hi-end Mineral Water Market Competition Strategy Analysis In Tibet

The thesis analyzed the Hi-end mineral water market in China and concluded the Hi-end mineral water market competition strategy in Tibet based the case study of Himalayan mineral water and through the competitor analysis of "5100" and Evian. Through the industrial analysis of mineral water in China, the author concluded that the Hi-end mineral water industry market still have tremendous marketing space than low-end mineral water market and there is much market potential in hi-end mineral water industry. The hi-end market competition structure is still not formed. The competition of hi-end mineral water market is not so severity than low-end mineral water market and the market structure is still facing variety.Based the instruction of the theories and the practicalities of competition strategy and through the SWOT analysis of Himalayan mineral water company, by the application of the Core competition theory based on resource and knowledge, the author consider that the Himalayan mineral water company have the feature of rarity, heterogeneity, un-imitable, un-replaceable at the aspect of resource, knowledge and capacity and all those can be formed the core capacity and continuous competitive advantages of Himalayan mineral water company. Through the application of convergence difference strategy and business model innovation, the competitive strategy would be well established and the Himalayan mineral water brand must be the famous world brand in Hi-end mineral water market.Tibet and Qinghai province have the richest mineral water resource, the scientists concluded, through many years of study. The rapid and successful marketing operation of Tibet 5100 has proved it is feasible the Hi-end famous brand of mineral water appears in Tibet. It is also possible that making the Tibet as the production base of Hi-end mineral water in China through venture capital and reform.