| This paper named "the development strategic analysis and research of Dandong Mobile" is combined the author's own job, based on looking up in large quantities information and investigation actively, with strategic management theory and tool, it analyses the internal and external environment of our country's telecom industry. It also analyses the operation environment which Dandong mobile is faced with, brings forward Dandong Mobile the recent key of stratagem and the important strategic steps in carrying out the recent key of stratagem.This paper fully utilizes method and theories such as competitive advantage, competitive Strategy, competitive theory and SWOT analysis method, has analyzed China telecom industry's current management system,telecom management Policy regulations,the development condition and competitive condition,develops tendency of China's mobile communication market present situation.The author elaborate the aspects such as close Dandong economy, society and Politics develop reality into account, analyze near future develop environment The Dandong Mobile is faced with, including macroscopic environment , Profession superintendence , industrial environment and competitive strategy as well as develop prospect.Through the analysis that goes to Point more by surface, the author Point out the strategic option of Dandong Mobile in the new period, so it is that Dandong Mobile should deep "33 strategies" , carry " 3 changes" forward, strength " 3 constructions", so as to ensure enterprise efficient, harmonious, scientific development. The author also put forward that Dandong Mobile should implement recently strategic point,maintenance the lead position and realize the strategic measure of efficient,harmonious,scientific development of human resource strategy as well as the construction strategy of corporate culture.The guiding ideology of this paper is made clear, it also expounds and Proves data ample, integrates the theory With practice, the crucial strategic it points out has certain operability, the research accomplishment of this paper that reached in the trade of same occupation has certain reference role. |