Development Strategy Research Of Herbage Pharmaceuticial Co.,Ltd

Enterprise development's core is the strategic management, if an enterprise has no good developmental strategy, such as no development direction. Such enterprise not long-time vitality. But where the strategy management planning comes from? There are many factors, but we should pay the much attention to the product and the market influence. More and more 0ur Enterprises had known the importance of strategic management's, also the Instruction function during the management practice was obvious day after day, but it still puzzled superintendents and researcher how to make the strategy management theory and business management practice organic.An enterprise's survival and the development are a complex systems, each enterprise's management flow has decided enterprise's operation and the development. We cannot use simply or bad to judge the enterprise's management, and cannot imitate some way to re-organize an enterprise stiffly. There are too many variable in the enterprise management and operation, we cannot judge an enterprise in one way, an enterprise should follow his core duty to do study the work. Regarding the enterprise which take the market as core, enterprise's management flow must adapt this central task, according to own enterprise's characteristic carry on the flow restoration will be beneficial in enterprise's survival and the development. At the same time the enterprise must pay great attention to own marketing pattern, to grasp strategic point of the management flow.With the competes enterprise aggravatd, the competition form and the content has also had the deep transformation, as the comprehensive strength and Overlapping domain between different enterprise. Therefore, the development of the sole effective market and capacity of marketing competition or the enterprise product, competition of the brand was hard to make the enterprise to continue the healthy development in the long-term. The strategic management's connotation and the characteristic had decided new breakthrough under new time and new environment competes.Not seeks from the sole stratification plane and the way to defeat the competitor scatteredly, we should pay more attention of enterprise overall system, plan and guida the enterprise's management, the growth. Therefore, the strategy management should be promote to sustained development by the enterprise altitude, from the profession, the enterprise, by the special profession senior personnel, and the familiar enterprise present situation's high-level leader, the superintendent begins to be engaged in the enterprise strategy the analysis, the research, the plan and the implementation control.Chaoxian pharmaceutical industry Limited company of Yanbian University was established by the Jilin Province Longjing pharmaceutical manufacturing plant remanufacture on September 23, 1999, the registered capital was11,180,000 Yuan, the Yanbian University invested 3,690,000 Yuan, and other 7,490,000 Yuan invested completely from the natural person, investment all quarters enjoyed the corporation stock according to the investment proportion. The company has the Chinese and western drugs 5 dosage-forms, more than 60 products, 3 of them was own production. Chaoxian pharmaceutical industry is in the advanced level in the domestic drugs manufacture profession. But, enterprise's fast development while causes the enterprise strength rapid enhancement, also has brought some difficulties and the question, like management question, fund class question as well as brain drain question and so on.To solve these problems, I studied and analysised the Chaoxian company's business strategy, has carried out the following several aspect research:(1) Obtains from the industrial structure, analysis medicine profession industrial environment and competition situation.(2) By the environment of resource base fundamental research enterprise internal and each main management element, refinement and excavation enterprise core competencies.(3) Synthesizes the industrial structure, the enterprise internal resource base as well as enterprise ability deduces enterprise's management developmental strategy.( 4 ) Through the enterprise core competencies theory's take further understanding, unfolds it in in the developmental strategy process application of the company formulates; And raises in the sustainable competitive advantage and the management development policy suggestion to this company.This paper through business strategy analysis and the description of chaoxian bio-engineering company,with the theories proposed make how to create the enterprise to be possible to hold following the nature competitive advantage this comprehensive ponder frame, has carried on the comprehensive thorough study and the discussion to the company strategy and the related content. Through the paper's writing, I had more direct understanding to the medicine profession characteristic and the industrial situation, had a more profound experience to the enterprise business strategy regarding an enterprise's function and the influence, had certain understanding of how to create the competitive advantage, maintained the enterprise .I think it certainly have the huge help and the influence to present's work and the hoped it can provide a spot to the enterprise to for reference and help.