Research On The Evaluation System Of Enterprise Competitor

Under the condition of market economy, there are always competitions among enterprises and the competitive form, competitive mode and competitive method of enterprise competition become more and more variety and complexity. In the same time, rivalry of enterprise presents no determinacy, soft edged and dynamical with more and more fierce competition among enterprises and increasing complexity of condition of business. Partners change into competitors; potential competitors turn into main rivalry and main rivalry gradually quits competitive arena simultaneously. Confronted by multitudinous and mutative rivalries, enterprise should investing huge of energy, human and material resources to analyze and judgment them rather than ignore them. However, the resources of one company are limited. How to allocate these resources to work over the competitors rationally is an important issue. Objectively speaking, the competitor of enterprise could divide into main one and secondary one. The company should take particular focus on the main competitor instead of other competitors. But rivalries of enterprise are always changing, in this way, the importance of competitors is not steady and new competitors may appear at any time. Face to these dynamic change, what kind of rule should be built which could decide how to rational assignment the resources of human and material for the company? How to deal with the decision and activity of rivalries? What is the standard when they deal with these problems? How to pinpoint and evaluate the rivalries and their activities? These are burning questions for the enterprise. These concern the quality and speed of enterprise decision, even concerns existence and development of enterprise. Therefore, the research of competitors'evaluation is great practical significance.The research in this paper is expected to find the evaluation indicator system of each emprise, and build an evaluation system through this, in this way, enterprise could make an accurate appropriate evaluation to the competitor in being which could provide reliable foundation for enterprise to reasonable establish countermeasure. At same time, it could make the enterprise timely and correctly find the one or ones from competitor whose decisions or activities have the hugest impact on enterprise at present stage. Through constructing a competitor evaluation system of this paper, the enterprise could sort the competitors reasonably, make sure which company is the main competitor for our company, which one is ordinary one and which one is hidden one. When enterprise makes sure the grade of competitor, they could make the suitable response based on the grade of certain company. The enterprise should pay close attention to the main competitor's activity, allocate more human and material resources on the main competitor; in the other hand, facing to the activity of secondary competitor and hidden competitor, enterprise should pay less attention, in order to neither ignore them nor waste a lot energy to care about them. The enterprise should indeed achieve take hold of the focal point as well as allow for the overall. Enterprise should find out which companies should be taking a great attention in the certain time through analyzing the data and assessing, sorting and classified the companies. In this way, enterprise could grasp the trend of competitor, know the impact to our enterprise soberly which comes from the competitor and get the initiative and strength of competitive from complex environment.Beyond the practical application, this paper proposes assume of how to build the evaluation system of enterprise competitor based on working the domestic and international materials over. Through this system, enterprise hopes to make an evaluation to the competitor more correctly. Considering of the grade of competitors, enterprise could give the corresponding decisions and activities and supply a reasonable standard for enterprise's routine work. According this standard, the enterprise could reasonably allocate the human and material resources to improve the efficiency and precision of decision, and make the enterprise gain a foothold and grow in the fierce competition. A main idea of this paper to be covered follows.Chapter 1: Proposing the study background, significance and the main idea of this paper base on the domestic and international present condition of competitors.Chapter 2: Base on the researching of domestic and international correlation theory, this chapter expounds the correlation theory of the evaluation system of enterprise competitor, assessment of competitors and the approach method of competitors'evaluation. Finally, this chapter introduces the correlation technique of competitors'evaluation.Chapter 3: These chapters built the specific indexes of evaluate indicator system from four aspects, 57 detailed indices through method of competitive intelligence; building the framework and layer of evaluate indicator system and designing the way and steps of weighting's determine through AHP; to do the comprehensive evaluation of competitors and build evaluate indicator system of enterprise's competitors through FCE.Chapter 4: This chapter thoroughly analyzes the feasibility, system requirements and system function of evaluation system of enterprise competitor. In this way, necessary preparation is take for the next chapter.Chapter 5: This chapter detailed designs the evaluation system of enterprise competitor through database design, information gathering subsystem design, information processing subsystem design, evaluation system of competitor subsystem design and system maintenance subsystem design five parts.Chapter 6: This chapter sums up the whole paper, indicates the focus for next step and look forward to the futurity.