The Research Of Brand Construction Of The Consumer Show Based On Customer Value

Recently, the exhibition industry in China went up speedily. It effected on exposing city image and promoting local economy more and more highly. The consumer show is taking on strongly rising in foreign countries and famous exhibition companies begin to scrabble for consumer show market in China. It is easy to see the potential of consumer show here from that. In this industry which is lake of big brand, we need to build up strong consumer show brand to gain power.The study summarized conventional methods for brand building, and advanced that brand construction could be completed by strategic brand management. Firstly, the paper summed up theories about customer value, brand establishment and exhibition industry brand establishment. Secondly, the experience about brand building of foreign exhibition industries was introduced and addressed which one could be used for China. Thirdly, a demonstration research was done and the factors which influence consumer value were found. Based on the demonstration, the paper constructed a model for brand communication of consumer show. Finally, this study utilized strategy brand management theory to establish consumer show brand.