Qingdao International Auto Show Brand Construction

With the development of the economic globalization, the international exhibition industry has reached an international scale. The more deepening of the international division of labor, the more developed science and technology, the more strong impetus to the development of exhibition industry. Qingdao International Auto Show as one of the typical and rapid developed exhibition of China’s exhibition industry, illustrates some problems hidden behind the rapid expansion of the scale which hindering the progress and development of the Qingdao International Motor Show. There is a large gap between the Qingdao International Auto Show with the international auto show, the most serious problem is how to become a "brand auto exhibition".Whether the criteria used to evaluate an exhibition brand exhibition? So far, there is no uniform standard of international and domestic. In this paper Firstly, from the origin of the research Exhibition paper introduces the development status of the definition of the Exhibition and the exhibition industry, MICE development must take the road of brand. Second, what is the brand exhibition definitions and explanations, and to explore methods to build brand exhibition. Qingdao International Auto Show mature brand of the show, for example, in-depth analysis, and with the current top five brand auto draw analysis to analyze the factors of MICE exhibition should have to try to propose a suitable brand exhibition Approaches. Aims to make some suggestions for the development of brand exhibition, and made a number of recommendations as a basis to show operators brand management strategy.