An Analysis Of The Shopping Commission In Tour Guide Service

Shopping is one of the six important components in traveling for both of the tourists and visitors,and it is also an important booming pole in the tourism development,as well as a must in program and itinerary for tourists.A shopping experience of higher quality is the fundamental condition for the co-operation between shopping and travelling,for both the tour guides and the visitors.However,for the various and complicated reasons,the phenomena of taking commission privately by cheating and with coercion has already become open.This not only impairs the interests of the tourists deeply,but also has harmful affects on the social images of the tourist agents and the tour guides,has bad influence on the further development of the tourism as well. This will surely worsen the career environment of the tour guides,will make the environment of travel industry more and more pulluted.Eventually,a serious effect will also occur on the sustainable and healthy development of the hospitality industry.So how to solve the problem with a scientific and realistic attitude is an important and urgent task.Beginning with the current situation of shopping commission,the essence of taking the commission,as well as the harmful consequences from it,The thesis probes into the original reasons for the problems such as vicious and unfair competition based on price in the market;the over-low pay to the tour guides;the quality of the guides;the anarchism in shops and stores,the imperfection in tourist laws and regulations etc.It also analyses the reasons for that in order to introduce some solutions such as the model of 5Ps---Pulled by cultivation on your guides,Pushed by operating rules,Punished by laws and regulations,Pay to encourage the tour guides and People to evaluate the service and supervise the relative tour operators to solve the problems respectively so as to form a harmonious environment and maitain a sustainable development in tourism.