The Application Research Of Real Option In The Valuation On The TDI Project Of JUYIN Company

The Project investment decision is one of important policy-making which the enterprise superintendents frequently face. It is directly affecting enterprise's performance. Therefore the Correctness of investment technology assessment not only influences itself, but also affects the enterprise's development.This article first introduced in kind time power method the theory, through with the traditional investment decision-making method comparative analysis, promulgates in kind time power method the superiority, elaborates its rationale, the characteristic and the utilization environment and so on; Then proves the TDI production investment project decision-making and in kind time power decision-making characteristic tallies the nature, explained the TDI production investment project decision-making uses in kind time power method feasibility and the merit; How finally establishes the model to manifest in kind time power law is applies in the TDI production project investment decision-making in the practice.This article study the TDI project. First, it introduces basic theory, Features and apply circumstance of the Real options theory. It revealed the advantage of the theory through comp rate it with the traditional project investment decision. Second, it study the anatomizes of the feature between TDI project and Real Options Assessment. At last, we use the Real Options Assessment to found the mathematic model of TDI project assessment. And test the feasibility of using real options in TDI project. The finally result of this study is that we can add value and force to a project by using real option.This article takes comparative analysis as the essential method, resist in using the analysis of nature and quota, the data analysis with the graph expressed unifies, the theory and the practice, through picks out only if the determining factor method simplification model, finally enables in kind time power the thought more reasonable and in the convenient utilization TDI production project investment appraisal reality. In view of the TDI production investment environment the determinism, did not persist the dynamic development the viewpoint, namely take the existing condition as the analysis foundation, proposed the solution, causes traditional the project to appraise the method obtained the improvement. it offer help for enterprise totally identifying the value of project. It improve the market competition of the enterprise, make it great progress.