The Effect Research Of The Corporate Social Capital On Corporate Performance In Industry Cluster

With the development of globalization tendency, firms create their advantages not only by the possession of unique resource, but also by the continuing study and creation. But, any corporate can't live just by its own internal resource, which can't satisfy the developing requirement. So, in order to effectively use the internal and external resource, the old organization and resource deployment has changed ultimately, and corporate have started to develop along with the side of open, cooperation, cluster and dynamic conformity.In this study, it supposes the corporate social capital research should include the organization structure and corporate network. So the corporate in industry cluster is researched. Firstly the relative theories on corporate special characters on industry cluster are analyzed, the corporate social capital in cluster can reduce the corporate cost more effectively is demonstrated. Then the network relations between corporate are put forward to measure corporate social capital. The corporate social capital is measuring from three latitudes: transverse, lengthways, and social connection, after analyzing the connection between social capital and resource attaining, the "corporate social capital---- resource attaining---- corporate performance" model is established, in order to open the "black box" about how the corporate social capital makes effects on the corporate performance. And the last, through making the questionnaire investigation and demonstration analysis, by dint of the SPSS software and regress models, this paper demonstrates the functions that the corporate social capital effect on the resource attaining and the corporate performance.The paper results indicate, the corporate social capital surely makes effects on the resource attaining and farther on the corporate performance; the corporate absorptive capacity have an adjusted effect on improving the corporate performance. some important conclusions are as follows:(1) Like other capital, corporate social capital has been an important advantage to improve corporate performance. The same time, compared to corporate outside cluster, the corporate inside takes full effect because of the common cluster social capital, such as: cluster culture and cluster brand.(2)The regression analysis indicates, corporate social capital has positive effect on the corporate resource attaining. This paper achieves the two parts' path connection through model analysis, and the path coefficients between the two parts are remarkable in statistics. During the information attaining process, the corporate lengthways social capital has the most remarkable effect, secondly it is the corporate social connection capital, and the transverse social capital gets the least. If it is acted on the corporate knowledge attaining, still the corporate lengthways social capital has the most remarkable effect, secondly it is the corporate social connection capital, and the transverse social capital gets the least. But for the corporate funding attaining, the corporate lengthways social capital has the most remarkable effect, but the secondly is the transverse social capital, and the corporate social connection capital has the least.(3) The corporate absorptive capacity factor is introduced, and its adjusting effect is demonstrated in the model. The results are as follows:When the absorptive capacity factor is not considering, the model which the corporate social capitals focus on the corporate marketing revenue is general remarkable in statistics. And when considering the absorptive capacity factor, the model is much more remarkable than before. So it is included that the absorptive capacity factor makes a big adjusting effect in the model which the corporate social capitals focus on the corporate performances. A better absorptive capacity is more benefit to the corporate performance.(4) Wafangdian industry cluster is on the primary moment. Especially attach more importance on the portrait social capital, but neglect the social connecting capital. The next, the vocation union, component, and researching department should be paid more energy.