Analysis And Designing Of Wilden Asia Logistics System

Wilden Asia is a newly established medium and small size manufacturing enterprise, before establishing, her products were made by an OEM who is a HK capital company, her main function is manufacturing, the OEM had some problems of production suspension waiting for materials, shipment delay, high freight cost, high damage rate, etc. Logistics is becoming an obstacle to Wilden Asia's expanding. Company wants to create an excellent, high efficiency and customers satisfied logistic system in her first stage. The target is to create a systematic logistics, customers are in the center, materials are the objectives, concern full materials flow process, on the basis of optimizing resources and capacity, to provide best products with lowest cost and fastest speed, quick respond to customers' requirements on category,quality,quantity and lead-time, to enhance her ability and efficiency and reduce non-value added business, the activities mainly include Demand Forecasting, Customer Service and Order Management, Materials Planning and Controlling, Purchasing, Customs Declaration, Warehousing, Packing, Shipping and Delivery etc.The main research method is, refer to domestic and overseas logistics developing trend, combining Wilden Asia and its industries own characters, to create a logistic system which suits Wilden Asia, customers satisfied.In the designing of Logistics system, mainly described Customer Service and Order Management, Materials Planning and Inventory Control, Purchasing Management, Storage Management, SAP system, Cost Control and Performance Management, although transportation is the most important aspect in Logistics, due to current small scale, Wilden just to use the 3^rd party logistics provider, through signing transportation contract with the 3^rd party logistics provider to get a better price and service, it is not described in details.The designing of logistics organization structure and creating logistics KPI is the innovation. In the aspect of designing logistic organization, put all elements of logistics in Logistics Dept, Logistics Manager is entitle to handle all logistics issues, by which all logistics elements have better communication, efficient information transfer, then enhance the response speed of Wilden Asia. For performance management, by creating KPI, quantify logistics targets, performance can be measured. The practice of past several months proof that the logistics system performing well, can meet company's requirements, is being great supporting system of Wilden Asia's Productionand Sales.