Chinese Foreign Trade Company Culture Establish Research

In the tide of the world economics integration, Chinese Foreign trade enterprises have gradually realized the importance of enterprise cultural construction. The foreign trade enterprise culture is the common spirit, the mission, the standard of value and the behavior criterion of foreign trade enterprise and its members. In the process of Chinese Foreign trade enterprise cultural construction, the enterprises must summarize the present situation of the enterprise own development and the present situation of the enterprise culture development earnestly , and study the enterprise's superiority and inferiority, so that they can hold the opportunity and welcome challenges. Based on the analysis of Chinese Foreign trade enterprise's outline and the present situation, this article emphasized the importance of constructing Chinese Foreign trade enterprise culture. And in this foundation, this article elaborated two core essential factor - -enterprise values and the enterprise spirit. Based on the countermeasure research to the problem in these two essential factors in the diagnosis, we hoped to avoid the erroneous zone of Chinese Foreign trade enterprise cultural construction. This article has also carried on the brief outline to system culture and the marketing culture. Finally, this article proposed the main ways to construct Chinese Foreign trade enterprise culture - - to portray Chinese Foreign trade enterprise image. At the same time, this article emphasizes the ideal political work is the important way to advance Chinese Foreign trade enterprise culture construction.