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JIDA Property Operation Strategy Study

Posted on:2008-06-28Degree:MasterType:Thesis
Country:ChinaCandidate:E H FanFull Text:PDF
GTID:2189360242459838Subject:Business management
Abstract/Summary:PDF Full Text Request
The economic housing of system, in the allotment the system take place the time of important change, the market of the merchandise building bargain the activity be more and more multifarious, before welfare building system has already gradually released history stage, thing industry the management gradually becomes a kind of new house management style, and with it profession turn, the integral whole turn with the market change into a characteristic, social present a sturdy vitality and development power head .Taking a wide view world, abroad of thing industry management the development has already had the history in hundred years, and our country of thing industry management profession just start, this resulted in with abroad of the thing industry management existed a certain margin, be together at China of mainland, the east, central part, western thing industry management business enterprise weight also not same, eastern thing industry the management business nterprise number occupied a national thing industry a management business enterprise total amount of 63.68%, central part is 17.72%, the west explained for 16.01% .the thing industry management business enterprise amount mainly concentrated in the eastern region, this is the undisputable fact.Be medium small thing industry management business enterprise is different from to manage a big thing industry in conducting a management, this text passes to Ji Da company in Changchun of Jilin thus of in small thing industry management carry on analysis, put forward an own views. Ji Da company established in 1999, the small area of JiDa management is Be located on ChangChun City green district Pusun street the 44th, small area transportation convenience, 280 roads, 261 roads, 262 roads, 231 roads, 270 roads and 80 wreath lines all go by way of here, peripheral culture education of facilities is be more complete, the community kit is also become scale and in perfect. Item base of the geography is flat, the sunlight is ample, the air is fresh and have superior of natural ecosystem condition. The item always covers area 200,000 square meters, capacity rate 0.4, the park area is green to turn a rate above 34%.Small area classify three period development construction, add up to more than 700 doors. The thing's industry management company experience six years of disturbances effort, have results to show a merit to also have shortage, main existent problem: One is to the thing industry management company of big and small, mainly make decision to develop a company with real estate of big and small, rely too much on a development a company; Two is that connotation understanding to the thing industry management isn't enough, think the thing industry's management is to sweep hygiene, green turn lawn, public security and maintain water electricity's etc. generally everyday service item, still keep staying around a past management method, do not put a positive thing industry a management the service of the business enterprise and owner and drive serve of relation, still with the leader; Three is a thing industry management the employee character be not high, employees of the management company mostly a house halfway, basicly have never been subjected to regular occupation technical ability a training, lack essential comprehensive moderate experience and ability; Four is to manage means to fall behind, lack hardware equipments and software technique of modern management; Five is that an expenses management is not norm, company charge item, basis, standard unjust open, the receipt and expenditure item is unjust to open and put forward to the owner and the inhabitant of the question doesn't make explicit elucidation to reach agreement to release and lack certain clarity; Six is manage a mechanism operation don't moderate an etc.. Aim at JiDa management business enterprise the existent problem in the development, development angle to consider from the business enterprise, should reply measure as follows: Want the creative road of walk while being the thing industry management management. Along with the initial formation of thing industry management market, the thing industry management business enterprise has to actively participate a market competition, the competition cause championship inferior discard, can urge the reasonable allocation of social resource, strengthen the existence ability of the whole thing industry management profession, keep the vitality of market. A vehemence of market competition the environment saying for the business enterprise that is a double blade sword, it is threaten with existence for business enterprise, give again the business enterprise only participate a market competition with the infinite business opportunities then can the existence develops in the vehemence of the market the competition. For this, in response to is to well make use of a resources, share with owner; Scoop out the potential of thing industry, project the thing industry management energy; Provide the lately technical cultural service; Emerge the thing industry infinite business opportunities of management; Develop market management scope. Two is a value and various sound foundation to work, manage agreeable management system. The thing industry management business enterprise should fight for more thing industry a management a start a fund and transact to use building and manage an equipments, and build up a thing industry to maintain particularly an item a fund, make the thing industry's management contain good foundation condition, strict chase good connector acceptance, as far as possible attained to get involved in early days; Manage to follow in the meantime reside board and the thing industry manage a company both of relation, have to work out four problem for this: Insist the government and company separates a principle; Explicit job, each negative its responsibility; Sign a responsibility book, reside board will study a division of labour with company according to each period mission and request of upper grade administration organization, belong to the thing industry mission of management inside community, is carried on implementation by the company and develop to reside board a meeting of direct function; Build up the management mechanism of "Christian Trinity". Having to build up from residing board the thing industry management business enterprise, owner committee three constitute of create the leadership group of the civilization community together, reside board would the director hold the post of a senior clerk, thing industry management the business enterprise and owner committee director hold the post of a vice- senior clerk. Three is a service to lead. medium small thing industry management the business enterprise have scale small, strength concentration of characteristics, can make to the customer's need very thorough meticulous of research analysis, provide "one by one" the characteristic service of type, draw near and the relation of owner, concretely speak BE:(1)Set up"inhabitant's need" as management thought and principle of center;(2)Train the thing industry management service the consciousness of the quality, specially emphasize the key carries out an idea change and make each consciousness that employee firmly sets up "the service first, the quality first", put customer in the first,.(3)Raise inside service quality to raise an exterior service level thus. Four is to set up brand consciousness. The good brand can create a value, culture of business enterprise and character, the thing industry management business enterprise brand not only is promote real estate product of important factor, is also a thing industry devotion usage hereafter conduct a management everyday whether one of impact factor for give satisfaction, good brand, can provide a high-quality service, expand business thus, extend a market occupancy quota, obtain good social performance and economic performance. Should pay attention to establishment and maintenance of brand to work in the management activity of the thing industry management business enterprise, the brand is a kind of immaterial assets, the excellent brand is a market competition of sharp weapon.On the whole, we can adopt above strategy to win a small thing industry a management a business enterprise behind can develop a strong opportunity: First is medium small thing industry management business enterprise process effort, solid management and service of foundation, have already molded a more famous brand, had a certain competition ability; Secondly turn along with the market of further thorough, developing company and thing industry to manage a business enterprise will separate further, change thing industry manage business enterprise of the competitive advantage depend on the structure and form which develops a company scale and release a new market space thus; Again, some medium the thing industry management level of small thing industry management business enterprise can not keep up with the request of market, they will withdraw from the market, and then concentrate on for those elevated of medium small thing industry management the business enterprise created a new market opportunity; End, through market turn of how many times shuffle cards, the surly and big thing industry management business enterprise of some management will decline, medium small thing industry management the business enterprise provide a new market opportunity.
Keywords/Search Tags:Operation
PDF Full Text Request
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