Research Of Sugar Enterprises' Development Strategy

Sugar industry is the country's basic industries. China has long been the existence of low technological content and the sugar production cost of the unfavorable factors. Therefore, since the late 1990s, the country has been carrying out structural adjustments in the sugar industry, not only closed the verge of bankruptcy sugar refinery, Saccharin alternative product manufacturing enterprises, has been closed to "free up the market" to the domestic sugar industry. Moreover, the government will actively introduce foreign capital, private capital sugar enterprises to accelerate the process of transfer of shares. And the government's policy to support the industry in the context of structural adjustment. sugar production caused by drought and brought eminent four consecutive losses, In 2004, China's first profitable sugar industry. In fact, the sugar industry is currently the major profit government support and policy support, and the entire sugar business philosophy Management has not markedly improved. With the imminent implementation of the new environmental policy. China fulfilling WTO commitments to reduce tariffs and attracted more foreign sugar companies and the influx of the Chinese market reality, Originally, it is not much more capable of competing in the sugar business is facing an unprecedented crisis. sugar businesses of their living space has become increasingly grim. To examine ways to promote the development of China's sugar production, to improve the management level and enhance their competitive capability, Sugar expectations of the government and enterprises is an urgent solution. Therefore, in the sugar business will be topics of strategic positioning, planning to use management. strategic management theory and technology for the development of the sugar business strategy of providing scientific direction. Looking for inspiration and guidance of the sugar and sugar enterprises in their operations and establish a strategy to promote awareness improve strategic management capabilities.The essay begins with the theory of corporate strategy sorted out, and the theory of corporate strategy, a brief review of research related to sugar. Second, the thesis of the sugar business development, the external environment and internal environment for the analysis and conclusion, Not only that the external face of development opportunities, such as the cyclical economy, bio-energy alternative policies, that the sugar industry is also showing increasing concentration, Although a certain advantage of the enterprise (group), but from the overall situation of the sugar business, There are still small-scale production, process equipment, poor management and low level of disadvantage. Secondly, in the above analysis based on the papers on the sugar business development strategy for design SWOT matrix is designed for use in the development of several sugar development model, the development of strategic raw materials. integration and expansion strategy based on the economic cycle to extend the industrial chain development strategies, and content development strategy Fuel ethanol development strategies, and various models of development for the application of localized summary Sugar. Finally, the thesis of A business case study.