Dairy Industry Integration Analysis In Henan Province

Dairy formerly is an unsubstantial industry in Henan Province. These years, the dairy of Henan Province has a long-term and sufficient development, but since 2004, the price competition has got more and more furious, in some part of districts there began to appear a strange phenomena that milk is cheaper than water; The income of the cow breeding families universally decreased; in the countryside of some cities there even happened milk-pour-away event. Furthermore, there exist the problem in Dairy of Henan Province that the master of industry is unreasonably; the candidate is too extravagant; the covenant of contractual of the enterprise of dairy is insecure; the grade of industrialization is low; the concentrative of industry is low; the ability of the enterprise of dairy industry is too bad; the consortium of dairy is lag, it don't exert the relation function which seriously restrict the further development of dairy industrialization management.This paper just takes dairy industrialization management of Henan as its researching object, and using the New Institutional Economics theory, and the Game theory, aiming at the status quo of dairy industrialization management of Henan Province, has found the problems in the dairy industrialization management, and made a theory analysis of the cause of the problems. At last, combined with experience of the domestic dairy industrialization management, it puts forward the countermeasure of the dairy industrialization management of Henan Province.