The Cooperation-competition Of Regional Tourism Of Chizhou City In Anhui Province

With the development of tourism, economic globalization, and the strengthen of the Regional Economic integration, the relationship of each tourism resort will be more complex. The competition of tourism has become from the simple tourism attractions to the regional competition. So in order to avoid disorderly competition, in order to realize win-win and multi-win in the increasingly fierce market competition, the tourism resort not only needs to establishe its advantages, but also considers the cooperation relationship with its competitors, and establishes diverse Co-competition relationships. At last, the region will enlarge its tourism competitiveness; achieve sustainable development in the greater interest of the overall system. As an effective way for sustainable development, the Cooperation-competition model has becomed a consensus and trend.In these perspectives and based on the interview and many surveys, the paper takes Chizhou City in Anhui Province for example, analyzes the status of tourism Cooperation-competition from region and outside. Then the paper puts forwards the viable Cooperation-competition model and several proposals by theory of tourism industry cluster, hoping to provide some inspirations for local government and accelerating the region's tourism competitiveness overall.The paper consists of five chapters:Chapter 1: General Introduction. This chapter mainly analyzes background, significance of the selected topic and main theory basic. Chapter 2: Relative review of the progress at home and abroad. This chapter summarizes the relative review of the progress at home and abroad of regional tourism competition and cooperation. Then the paper also summarizes the relative progress of Chizhou City. Chapter 3: The analysis of the Cooperation-competition of Regional Tourism of Chizhou City. This chapter analyzes the Cooperation-competition status of Chizhou City in details by surveys, interviews and etc, and then reveals the existing problems that the city's competition is weaker than other urban destinations nearby and the Cooperation- operation relationgship of scenic spots from region and outside is complex. At last, the chapter analyzes the reasons and the Cooperation-operation trend. Chapter 4: The Model and Countermeasures of Cooperation-operation in Chizhou City. To deal with the problems existed, this chapter suggests that Chizhou city should establish correct model with the strategy of Tourism Industry Cluster and implement relative Cooperation-operation countermeasures, such as intergrating tourism resource and products, promoting in common and so on. Chapter 5: Conclusion and discussion. This chapter mainly summarizes the main conclusion of this paper, and brings forward work to be done for future improvement.