A Study Of Competition Model And The Coopetition Pattern On Regional Tourism Industry

It has brought an opportunity to the Regional Tourism Industry along with China entering WTO,at the same time it has put the Regional Tourism Industry into furious international competition. Therefore,it is academically and practically meaningful to study the Cooperation-Competition Mechanism on Regional Tourism Industry. This paper is composed of three parts. The first part is about the empirical study on model on the Cooperation-Competition Mechanism on Regional Tourism Industry, which is concerned about the means that travel sites can take to participate in the Cooperation-Competition of regional tourism. This part consists of the proposal of theoretic system of the Regional Tourism Industry Competition, the demonstration investigation on 5 Factors Structure Model on the Regional Tourism Industry Competition and the evaluation model on the Regional Tourism Industry Competition. The second part is about the theory study on the Cooperation-Competition Mechanism on Regional Tourism Industry, which is concerned about how travel sites can take to participate in the Cooperation-Competition of regional tourism. And this part is the Game analysis on the Regional Tourism Industry Competition. And in the third part, which is built on the base of the two parts above, is about the concrete model of Cooperation-Competition Mechanism on Regional Tourism Industry in ChongQing.The great innovation of this paper includeâ‘ It proposed a 5 Factors Structure Model on Regional Tourism Industry Competition and made a demonstration investigation. The Cooperation-Competition of regional tourism industry is composed of Tourism Resources, Tourism Supporting Factors, Tourism Management, Situation Condition and Demand Condition. In this section, we put forward The 5 Factors Structure Model on Regional Tourism Industry Competition and 15 hypotheses by literature research at first;And then, we tested the reliability and validity on the scales with small sample test, and formed the Normal Scales after deleting some scales; At last, we did a large sample test via the 478 effective samples from seven areas in China according to Stratified Random Sampling, processed hypothesis test via Path Analysis on Regression Tropism and Path Analysis on Structural Equation Modeling Tropism.â‘¡It studied the Cooperation-Competition on Regional Tourism Industry via Game Theory. The investment strategies of different sub-region were analyzed in...