The Analysis Of Key Factors Of Successful Taiwanese Investment In Real Estate

Over these past few years, the changes in the Taiwanese investment environment, and China's economic reforms and opening up policies, have led to a rapid growth of property investment and development in the Mainland. Owing to the above reasons, many Taiwanese real estate businessmen have been attracted to invest there. However, as the development of Mainland's property industry is still at its commencement stage, many relevant laws and regulations are still inadequate and incomplete, together with the country's vast regional and territorial differences, and the lack of information accessibility, have nevertheless, caused and increased speculative uncertainties and many unknown factors in the operational risk.In this research, an analysis of the present mainland property investment environment is discussed first. It will follow with the illumination of mainland real estate problems. With these information, and by the utilization of the SWOT analysis method, the researcher has demonstrated a clear picture of the existing situation, indicated all the possible threats, problems, and risks that are confronting investors; strengths and weaknesses of their competitiveness and opportunities that are available to Taiwanese investors in China. Then, researcher enumerates and outlines the factors which can affect the success or failure of investment in real estate development. From in-depth group interviews and discussions (focus-group interviewing), and from data collected from questionnaires, we obtain the subjective judgment of the key factors in the factors mentioned above. Subsequent the case study of Fuhua's investment in Dongying city will corroborate obtained factors and strengthen our conclusion.The researcher, who, with his past experience in mainland real estate investments, has endeavored to make feasible recommendations to Taiwanese developers and suggested"Effective Countermeasure Strategies"in hoping to minimize costs and expenses, overcome any obstacles and difficulties that are affecting the practical and smooth running of their business operations. Moreover, the main objective of this study is to attempt to offer complete and accurate data to Taiwanese developers, so that they can use all the findings in this study as a reference guide when they are making investment decisions and plans.