The Development And Promotion Of The National Minority Culture Traveling Product In Xinjiang

According to 21 century, cultural tour has become to be one dominant mode of tour. Tourists are eager to and taste of heterogeneity culture, which is the main intent. Cultural tour is one of high tour because it adapts to development situation of modern tour. So operator of tour must to enhancesthe cultural personal status and improve the development of traveling with satisfying the tourists'entertainment, the leisure, the seeking knowledge goal.The Xinjiang vast in territory, is the area which has extremely concentrated traveling resource. The unique natural landscape and minority glorious history culture had made the different resource, which intensely attract the domestic and foreign tourists.Firstly, this article has carried on the elaboration of the basic concept, such as cultural and the cultural traveling, national culture and the national culture traveling, the national minority culture and the national minority culture traveling, taking the market study theory, travels the sustainable development theory as the basic theory, taking the inside and outside national minority culture traveling industry development surveys as the realistic foundation. Secondly, this article has carried on the prospect analysis to the Xinjiang national minority culture traveling resources. Thirdly, this article has made research to the Xinjiang national minority culture traveling product development. Fourthly, the article use the market theory to realize transforming the Xinjiang national minority culture traveling superiority resources as the superiority product, and has promoted the Xinjiang characteristic of the superiority product.This article's facet of innovation is this followings: on the one hand, in the process of Xinjiang unique national minority culture traveling resources developed the Xinjiang characteristic in the national minority culture traveling product, I have some contributions in the development pattern discussion and the development principle, on the other hand, I have use the marketing study knowledge to carry on national minority culture traveling product development and the promoted research, which is the this article main contribution.