Study Of Marketing Strategy In Beijing Telecom IDC Business

With the growth and spread use of Internet technologies, the personal internet consumption market in China has enlarged greatly. More and more enterprises have entered into the Internet, resulting in ever higher requirements in terms of its application concerns such as the reliability of the internet system, bandwidth and other important elements. Internet Data Centre (IDC), as the basic infrastructure of the Internet, has been received more and more attentions from the Internet and telecommunication operators. This paper firstly investigates the characteristics and current situation of IDC market, and then conducts further analysis of IDC's categories, industrial environment, development trend, competition situation and market demands. Having identified opportunities and challenges IDC is confronting, the paper goes on to perform a deep analysis of the competitive situation where Beijing Telecommunication Company develop its IDC business through use of PEST and SWOT methods. Based on preceding analysis, the paper also performs a detailed discussion on the product strategy (for different types of enterprise clients), price strategy, distribution strategy and promotion strategy by segmenting the current IDC market.