Beijing Telecom’s Information Technology Marketing Strategy For The Logistics Industry

With the development of economic globalization, the increasing value of logistics industry in the social life can not be ignored. In recent years, the total social logistics in China every year sustained growth, logistics costs are accounted for in the middle of GDP in more than18percent, much higher than average proportion in developed countries, this proportion is demonstrated by China’s logistics maturity is still relatively low.Carefully analyze the reasons, the relatively low degree of industry information, logistics, information flow, capital flow and the flow of commerce between the fusion linkage is not enough, resulting in inefficient logistics, logistics costs, logistics maturity of the direct cause. In this thesis, is the departure from the information needs of the logistics industry, to explore the information marketing strategy for Beijing Telecom to the logistics industry.The paper analyzes the logistics industry’s information needs and solutions, has a detailed analysis of Beijing Telecom’s competitive landscape for the logistics industry and information technology marketing strategy, the status quo, the SWOT analysis to find the problems in the existing strategy and analyze the reasons. Then combined with the combination of marketing theory and methodology of the4P+4C, relying on Beijing Telecom’s mobile Internet transformation and mobile business development background, and proposed a new marketing strategy for us to expand the logistics1demand levels, business price level, the channel the level of development and service facilitation, promotion and communication dissemination level specific strategies and develop specific marketing implementation plan, and last empirical analysis of several logistics customer case study, done a very good marketing theory the paper presents a set of proved in practice.