The Strategies Study On Tourism Industries In Changbai Nature Reserve

The tourism industry has significant impact on the growth of national economy, the regulation of the construction of the tourism industry and the improvement of the quality of people's living. With the development of the tourism industry, the functions of the regional tourism industry become more important then before. Changbai nature reserve in Jilin Province is one of the first national nature protection areas by the United Nations Educational, Scientific and Cultural Organization of"the circle of the human and organism". The tourism industry grew very fast because of the police of developing old industry area in the Northeast of China in recent years. However, it is still behind the tourism industry in other area in China. In order to find out the reasons of falling behind, this article studied the current situations of the tourism industry in Changbai nature reserve, analyzed conditions and restrict factors of developing the tourism industry in this area and gave some suggestions on developing the tourism industry in Changbai nature reserve by the actual investigation, analysis of economical theories and contrast analysis. These suggestions will bring benefits to the development of the tourism industry in Changbai nature reserve in a long period.There are four main parts in the article. The first part is the functional study of theories of the development of the tourism industry. The author identified the concepts, characteristic of the tourism industry and the developing theories of tourism industry and explored the theories of the development of the tourism industry in Changbai nature reserve in-depth by study the basic theories of the regional economy, industrial economy and tourism economy.The second part of this article is the analysis of the current situations of the development of tourism industry in Changbai nature reserve. The author introduced the general economyal situations of Changbai nature reserve firstly. Then, the author analyzed the developing situations of the tourism industry in this area. The third part of this article is the analysis of the conditions, restrict factors and opportunities of the development of the tourism industry in Changbai nature reserve. The author suggested the advantaged conditions of the development of the tourism industry in Changbai nature reserve firstly by the analysis of the tourism resource, regional conditions and tourists resource of Changbai nature reserve. The author studied the restrict factors of the development of the tourism industry in this area based on the tourism environment and concepts secondly. The author analyzed the opportunities of the development of the tourism industry in this area from two points of view, which are the background of the tourism development in China and the development of tourism industry in Jilin Province finally.The final part is the strategies, which are the total strategy, main production strategies and the brand marketing strategies, of the development of the tourism industry in Changbai nature reserve.