Marketing Strategy Of Passenger Vehicle New Produce

The automobile industry took important position in the country, has the significant function and the profound influence to a country's economy, the global economic comes, the world automobile industry is bears the brunt, the China automobile industry will certainly to accept a more stern challenge, simultaneously the exuberant market demand also gave China the automobile industry to bring the huge development opportunity.In this opportunity and in the challenge coexisting environment, needs the theo_ rists the thorough research, instructs the enterprise with the theory practice.This article through found in order to the passenger vehicle profess_ sion new product marketing strategy research promotes the passenger vehicle new product going on the market success ratio the countermea_ sure .Research primary coverage including passenger vehicle new product marketing research process in three main parts, namely based on overall product concept theory passenger vehicle new product limits; Chinese passenger vehicle market innovation environment analysis; Passenger vehicle new product market marketing strategy.Under this mentality instruction, this article divides into three big chapters.From to passenger vehicle new product definition obtaining, draws out passenger vehicle new product this important concept.The theo_ rists have wide divided opinions to the new product definition, but the passenger vehicle new product definition does not have the explicit view, therefore must be first clear in the article outset stage the passenger vehicle new product concept proof.Passenger vehicle new product limits application overall product concept theory. Any strategy proposed all must establish in to the external environment analysis foundation in, was being clear about the passenger vehicle new product concept second chapter of centralism to analyze the Chinese passenger vehicle market environment regarding the innovation strategy influence.Using the mass datas and the material which collects use the PEST method to analyze the present passenger vehicle market innovation the environment. Third chapter the primary coverage is the passenger vehicle new product market marketing strategy, analyzes the passenger vehicle new product from the 4Ps angle the marketing strategy.The union passenger vehicle profession particularity studies the passenger vehicle new product separately using the market marketing fundamental research method the product, the fixed price, the channel, the promotion marketing combination strategy.