| In the segment of auto products export, passenger vehicle plays the most important role, which takes the biggest percentage of yearly auto export volume and represents an auto company's strength and capability. Through many years hard work, SGM becomes one of the successful players in the market after getting over many difficulties. But if SGM wants to have a further development in this field, it will face more difficulties and threats. So, how to increase the passenger vehicle export competitiveness and capability becomes a study subject which has realistic significance to SGM's export business and the compamy's development. Through the analysis of internal and external conditions and the competitor comparison, using relative theories and tools, this paper aims to figure out SGM's passenger vehicle export strategy to strengthen the development of this business.Based on the method of bringing up, analyzing and solving problems, the paper analyzes the internal and external conditions of SGM passenger vehicle export business with the tools such as PEST, figures out all the alternate schemes with the strategy match tools such as SWOT matrix, analyzes the export business status and development trend of major competitors with the relative method of competitor analysis, strategy group, differentiated competition and CPM Matrix, compares SGM with these major export players, figures out the passenger vehicles export strategy, which is in accordance with the actual demand of SGM's business development, differentiated from major competitors with high competitiveness.In the future development, passenger vehicle export in China will face development opportunity such as bigger market volume, plural market structure, Mean while, face the pressure and threat both from inside and outside the company. As one of the active participants in the market, SGM can keep its competitiveness through utilizing and exploit the current resources fully, strengthening the development of own products. |
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