A Research On Multi-brands Stratagem

The brand strategy is at present business management and the correlation specialized research popular domain, Enterprise's fast growth and the strength, causes the people to be able not but to come from a deeper broader direction to the brand to conduct the research.Enterprise's multiplication already more and more many obtained people's attention and the approval. The multiplication extends which regarding the brand already had the relatively mature research, but also did insufficiently in the brand multiplication aspect work, therefore this article transported from this aspect to the multi-brands does conducts the exploratory research.In the modern significance multi-brands, apply most early in the 20th century 20's P&G companies, first is using this strategy to obtain the success, therefore will duplicate other brands, Thus achievement valuable clean today in date profession But afterwards some enterprises rally together effect it, result several happy several worried.Some people saw the date profession has transports makes the successful example, thought Japan the profession suits the multi-brands, therefore but some people see most recent several year branch dragon success to recognize the electrical appliances profession suits utilizes the multi-brands. However they only saw the thing representation, the intensive theory more was the phenomenon which current occurred for the explanation exists. Actually in view of the fact that the brand centralism and the brand disperse respective good and bad points, we can discover actually more is based on the profession profit. According to the above the enterprise may analyze oneself whether needs to carry on many lucks in gambling to do.Must utilize many brands, more is understood in the decision-making process can have any type situation, but is not only to its basic situation understanding. Therefore the multi-brand establishment principle, the establishment way, the strategic type, the management system entire operation flow has become the article the most important, This for enterprise multi-brand utilization decision-making when provides the more policy-making reference."Market is the King."No matter how good the product is, the management mechanism is, if the product sale is not good, it also only can be in the end let it go at that. Therefore originally may take a multi- brands decision-making part of multi- brands marketing strategy, actually can from become a chapter in the article, the market pulling force and thrust force very good added with, can solve the consumer to want to buy and to be able to buy the product the question.However the multi- brands channel strategy, the promoted strategy and further because of it's own particularity, it is different to the general marketing strategy. if we has been familiar with the multi- brands own marketing characteristic,we will smoothly transports to the multi- brands and does also has the vital significance.