Management Research On Chinese Entrepreneurs' Psychological Contract In Changing Period

Entrepreneur is a noun introduced in recent years in Chinese enterprises. Chinese enterprises always focus on profit and employees. The psychological problem of entrepreneur has scarcely been touched. Entrepreneur is a metaphor for success in our minds. They are such a successful and outstanding group that more and more requirements to them have been put forward by society, organization and employees. This process neglected their psychological demands which damaged their psychological contracts. Additionally, Chinese society has stepped in changing times from 80's of last century. New economic system, new culture attacked everyone, specially our entrepreneurs. This change influences the building and improvement on entrepreneur's psychological contract.Through the analysis on all kinds of affecting factors, together with the specialty of the changing-time and specific cases of our entrepreneurs, this thesis elaborates specific cases of Chinese entrepreneur, develops a psychological contract model that's healthy, balanced and suitable for our entrepreneurs, which is helpful for building-up psychological contract for entrepreneurs, and also stimulates them to make significant contribution for enterprises and society.The author divides this thesis into 5 parts to present the psychological contract of entrepreneur in changing-times. In the first part we'll see the background and meaning about this paper; in second part the analysis will be put on the factors of affecting entrepreneur's psychological contract, including individual factors, external factors and internal factors; in the third part the author will analyses psychological contract of entrepreneur in a special period- changing times; fourth part tells us management strategy and methods of entrepreneurs' psychological contract in changing period; the last part the author put forward the innovation of this paper and the target for future research.