Research On The Quality Of Outbound Tourist Service And Customer Satisfaction Of Shilv Travel Agency

In today’s highly developed material civilization,tourism is undoubtedly an important part of the current tertiary industry.However,in the fierce market competition environment of vigorously developing the tourism industry around the world,from what angle should the development of China’s outbound tourism industry organize tourism products and services? Today,while abandoning the homogeneity of the tourism industry,continue to improve the tourism company Industry reputation and expand its industry influence.From the perspective of outbound tourists in Hunan,this paper takes the service quality and customer satisfaction of outbound tourism in Hunan as the research object,combined with the characteristics of the tourism industry,and based on the past research results,this paper designs a questionnaire,randomly samples and investigates some tourists participating in outbound tourism in Hunan Province,and completes the data test through validity analysis to find out the tourist satisfaction directly related to the service quality level of outbound tourism Based on the data such as tourists’ perceived value,this paper makes a more indepth analysis of some key core indicators that can evaluate tourists’ satisfaction,so as to put forward corresponding countermeasures that can improve tourists’ satisfaction.The results show that promoting service quality has a clear impact on tourists’ perceived value.The perceived value of tourists in the process of tourism will directly affect the final satisfaction and loyalty,and tourists’ satisfaction will directly affect loyalty.There is a positive correlation between these factors,and there is also a significant negative correlation between them and tourists’ complaints.Based on the above conclusions,this paper puts forward three improvement measures for the world tourism company’s Hunan outbound tourism project to improve the satisfaction of tourists: first,establish a new concept and system of customer satisfaction,including establishing the concept of customer satisfaction of all staff and establishing a management mechanism to ensure customer satisfaction;Second,strengthen the relationship management between travel agencies and customers,mainly by subdividing and classifying customers with the help of information means,and enhance customer satisfaction while providing good services;Third,strengthen the cooperative management within the travel agency,mainly to shape the skills and comprehensive quality within the team and enhance the competitiveness of the enterprise.