The Study Of The Service Sale System Of He Nan DaMing Feed Company

For the market of the feed from sellers' market transit to buyers' market theses years, many feed enterprise face a flinty position, for example, sale yield decreased and produce ability super abound and fixed the scale advantage and higher cost of product, those question lead to the company benefit decreased and even take a heavy effect to the survive of the enterprise. Face these troubles, how to improve the sale yield and buildup the competed ability is an important thing. DAMING Feed Company as a middle scale enterprise faced the same puzzle, but after studied theirs sale strategy and build a serial of reasonable service has a typical significance.This article looks back and summarizes the service sale theory and builds the frame of the theory of service sale firstly, and then analyzes the circumstance and the status of the feed serve, separately. When analyzes the factor of the exterior circumstance, I do a microscopically analysis from politics, law, economy and technology, and then analyze the competitive market condition use the Five Factors Model, and got a result that the service sale mode is the main current of the feed industry development. Finally, I take the target collective strategy on the sale service after analyzing DAMING Feed Company's serve mode and combine the dominance and weakness of the enterprise.Through study these questions, the aim of this article is take some measures to sustain and protect our feeds industry, and improve the enterprises competitive ability to promote our country feed market get a health and stable development, and accelerate the agriculture and country economy progress to do a little help for our country economy development.