Problems And Countermeasures Of Macro Co.LTD Over Hubei Market Service System

Currently， due to the factors of increased comp etition in the marketand cons umers and i mproving requireme nts in the status， marketcompetition in the domestic kitchen products launched in many areas oftechnology， quality， price， service （after-saleserviceincluded），etc． Ho wever， service competition has become the focus ofcompetition． After-saleservice is the most i mportant part of the overallservice in kitchen enterprise． Good after-sale service not only allowscompanies to have more cust omers，expand market share，increase profits，it can also get the latest information from the market effectively， t oenable enterprises to i mprove products and services in orde r to stay a headof thecompetition． Therefore, how to improve and perfect after-saleservice，to effectively improve the effi ciency of service kitchen products，has become an important proble m of survival and development i ndomestic kitchen companies．Over the years， in the fierce competition in the market， a s one of theleading enterprises of gas water heater industry， the company MACROhas had a good de velopment dependi ng on tec hnological innovation，product innovation． While in the after-sale service， the problem o foperating results of the current service syste m， the problem of users andvarious stakeholders’reflection， the condition of i mpa ct of currentlyservice work on company sal es and how to construct a system satis fiedwith company， us ers and a fter-sale service providers have all be en theimportant subject to continue winning market， maintain a competitiveadvantage, access to sustainable development for Macro company．In this paper，in study of Mac ro companies in Hubei branch，based onservice marketing theory， according to the characteristics of kitchenproducts business service， taking the field survey （such as seminars, site visits, home visits and telephone surveys）， qualitative researchliterature analysis， logical reasoning and other methods， it is conductedthat mor e in-depth analysis of Macro Hubei current situation andproble ms of the service system． This paper systematically evaluatesafter-sale service quality. Then compared to domestic and foreignenterprises service syste m，on the basis of related reflection mo de s ervicesyste m， it proposes more feasible s uggestions． Also an example i sprovided for Macr o Compa ny to construct a new sys tem of nationalmarket aft er-sale service． This is the innovative point of this article aswell as the practical value of this article．...