Study On The Countermeasure Of Development Of China's Aging Industry

With the improvement of the living standard and the development of medical science for the last dozens of years, the population structure in China is increasingly aging. The situation of China's population structure calls up the appearance of aging industry. However, there are many issues on theory and practice of aging industry in China. Moreover, there appear lots of problems in the process of development of China's aging industry. So it's necessary to study the theories and policies of China's aging industry.There are six parts in the article. The contents of each part are as follows: introduction (which involves the research background, the research methods, the key contents, the research purposes); the basic theories of aging industry; the prediction of the developing potential of aging industry (using the latest population data); the situation, problems and reasons of China's aging industry; the experiences in developed countries and items of China's aging industry; the suggestions and policies.In view of many issues on aging industry in academic and political fields, the highpoints of the research focus on these aspects: theoretically, the research particularly emphasizes the analyses of the concepts of aging industry and The developing potential of aging industry; practically, the research stresses the problems and reasons in the process of development of aging industry, meanwhile, puts forward some suggestion about the policies of developing aging industry. The followings are the key points of the research.On basis of the agreements on aging industry, the background of aging industry and the meaning of industry, in this research, aging industry means an industry system, which specially serves old people, which includes all the economic bodies for economic profit that chiefly supply product, service, and employment opportunities for old people.Whether aging industry can flourish in China or not, to some extent, depends on the market potential of China's aging industry. Based on the population data of 2005, the research predicts the trend of China's population structure and market demand of old people to aging product and service. Then the paper puts up a particular analyse and forecast on the developing potential of aging industry from the marketing angle.The emergence of aging industry in China is quite late, so there are many problems in aging industry's developing process, which leads to linger in low level. This paper analyses the reason of the problem from five aspect,such as supply and demand,the investment of the government and the society,market risk ect.Based on the analysis of crucial factors and problems in China's aging industry, from two aspects-nation and enterprise,the paper puts forward some tentative suggestion to promote the development of China!s aging industry.