Actuality Of Our Fruit Industry, Searching For Develop Countermeasure To Fruit Industrialization

It is necessary trend of fruit production development to improve fruit industrialization level. In the paper, conception and characteristic of fruit industrialization and fruit production and distribution actuality of inside and outside country were summarized. Through analyzing and comparing with fruit production actuality, they were indicated at present in our country as the follow: fruit industrialization superiority(price superiority, resource superiority, market superiority, compartmentation superiority) and existing question of fruit industrialization development( illogical region distribution , not enough specialization production, lower merchandise disposal rate, not high quality consciousness of fruit grower, uncultured quality examination level of fruit in our country and not high service routine of fruit socialization); Comparing with oversea fruit, low management levels of our fruit industrialization was showed that the follows: Small production scale and big market got adrift, production management scale was small and fragmentary, merchandisation disposal degree of fruit picking was lower, process levels of fruit store were lower. Therefor countermeasures and advices of propelling fruit industrializalition development were put forward: (1) Validity locating, build up strategy of science development; (2) To adjust and optimize fruit structure according to market; (3)To advance merchandisation disposal technology of fruit post-harvest; (4)To improve management level of fruit industrializalition, propelling fruit industrializalition speed, including establishing management system of fruit modernization industrializalition, choicing the of pattern carry and sell to fit for our country development; to establishing fruit produce base, playing the base foundation action on industialization management; strengthening construction of bibcock corporation, playing corporation core action on industry management;using reputation trademark strategy, exert excellent of fruit made in our country; mending market construction and consummate market system, energetically develop fruit store industry, elongating industry chain, form good mutual action, strengthening government' help on fruit grower servings organizational, boosting servings level, optimizing management circumstance of fruit industry.