Ethics Thoughts On The Contemporary Personal Consumption In China

Consumption refers to the consumption of people's material wealth, resources and means of livelihood created toward its. With the setting-up and development of China's socialist market economy system, the consumption question attracts people's attention day by day. The consumption has getting proper, because people survive oneself to the material wealth or consumption of means of livelihood and essential terms that last. It is not only a kind of economic behavior to consume, but also a kind of ethics behavior. Reform and opening-up over the past years, following the aggravation of the economic globalization process, contemporary China's personal consumption ethics has changed greatly. To domestic and international relevant literature search and prerequisite that think and analyzing , on the basis of synthesizing forefathers to study , we make a concrete analysis of the subject content of the contemporary China's personal consumer behavior with the visual angle of ethics .To point out that carries on theoretical foundation and realistic meaning in which ethics analyses to the contemporary China's personal consumption question, and has proposed judging the standard and goal orientation of contemporary China's personal consumption ethics on this basis. The full text divides into five parts altogether: First, guide the theory. Describe the proposition and meaning of the contemporary China's personal consumption ethics problem mainly, namely combine contemporary Chinese reality closely, point out the important theory meaning of the ethics problem of personal consumption and practice meaning on the study; Focal point and innovation of pointing out this text at the same time are clicked. Second, describe the ethics foundation of contemporary China's personal consumption. On the basis that the theory ethical to personal consumption is defined, point out two key elements included by it especially: Namely regulation of respect of quality and quantity of personal consumption guide appear contemporary China personal ethics foundation of consumer behavior, that is, the personal consumer behavior should accord with economic rationality as well as accord with the principle with proper morals. Third, the ethics of the subject content of the contemporary China's personal consumer behavior is analyzed. To in contemporary several consumption shape namely thrifty, stingy luxurious consuming alienation carry on ethics appraise and judge that China exist mainly, and point out separately it is in contemporary Chinese influence and settlement countermeasure. Fourth, the contemporary China's personal consumption ethics one judges the standard and goal orientation. Under analyzing in contemporary China comprehensive construction well-off society and structuring the great background of the harmonious society, western developed country in vogue consumerism life style danger and feasibility in China of alienation, thus propose , in contemporary China , the standard of judging of personal consumption ethics should be appropriate and very constant, and the goal orientation of personal consumption ethics should be fair principle and people's principle of development in an all-round way. Insist this kind of consumption view of judging the standard and goal orientation is a kind of fair new-type consumption view, a kind of required consumption view of development in an all-round way that fully reflects people, one, with ecology, economy, harmonious new-type consumption view that gets along of society, it is a kind of consumption ethics of promoting economic development of socialist market and all-side social progress too. Fifth, summarize the full text, and expound the fact supplementary that consumes a kind of embodiment that is the people's ability and quality, reflect the existence state of integration of collision, confronting with each other and a certain degree of national characteristic culture and world culture to a certain extent, too.