A Study On The Model Of Dairy Company Management Of Anhui Agricultural University

Developing milk industry is one of the focuses of the work relating with agriculture in China. Milk is efficient, food-saving and of good economical returns. Thus the rapid development of milk industry will improve the development of agriculture and the construction of our socialist new countryside. Though it is a fact that there is a big gap between Chinese milk industry and advanced milk industry in other countries, there exist lots of business opportunities in Chinese milk industry. Chinese milk industry is developing with an amazing speed in 21^st century. Due to the limited resources and market, the competition among dairy companies is very fierce.As a small-sized company run by a university, AHAU dairy company is facing the competition from the big ones and has to make crucial decision on its strategy. In the essay, the author will make a detailed analysis on the external environment and internal resource of AHAU dairy company by applying SWOT. A description of the current situation of milk industry both in China and in other part of the world is first made and the competition in Chinese milk industry is analysed, hence the opportunities and challenges existing in the external environment are very obvious. The author then describes the current situation of AHAU milk factory and analyses its internal resources. Both its strengths and weakness are clearly pointed out by the author. Finally, by establishing a SWOT matrix, the author makes a systematic analysis and comes to a conclusion that joint management should be an ideal choice for the development of AHAU Diary Company.