Research On The Model Of Supply Chain Management In Real Estate Industry

Real estate industry is the underpinning industry of the national economy, and it's healthy development plays the important role to the steady operation of the whole national economy and the development of people's life level. As the increasing of our national macroscopic controlling to real estate industry and as the in pouring of foreign and national capital, the competition of the national real estate marketing environment is becoming more intense, and also people's demand towards real estate presents multiplex, so the real estate enterprises need the exploitation modelwhich is more advanced, so as to breakout the bottleneck that hinders development of self.So, the thesis puts forward the proposition that is Research on the Model of Supply Chain Management in Real Estate. Firstly the thesis expounds the development condition of the Real Estate in our country and the basic mind of supply chain, so as to demonstrate the necessity and the feasibility that the real estate industry could adopt the model of supply chain management. Then the thesis analyses the basic framework of the model in detail, and also put forwards a model that is used for choosing and evaluating the sectional enterprise in the supply chain. Lastly, the thesis pointed the risks which might exists in the model of supply chain in real estate, and provides the corresponding countermeasure.It's to a certain degree that the real estate enterprise can cope with variation of the demands of marketing betimes, can decrease the cost investing in the exploitation, can disperse the risks after adopting the model of the supply chain management. At the same time, every enterprise can exert the core superiority, develop the brand construction, and stay in the advantaged position. Totally speaking, the model of supply chain is very useful for every kind real estate enterprise.