| With the rapid development of the international tourism, traveling has already become the most powerful industry of the growth momentum in the world. With WTO makes tourist industry of China more competitive in the world,it makes the world come into China progressively too. The challenge and opportunity came into the tourist industry of our country together. With the constant development and change of the international situation, the social economic development of our country will be adjusted constantly too, And the change of international, domestic macroscopically environment, will influence the adjustment of policy of traveling to country, influence the developing direction, way and characteristic of the travel industry. No matter domestic tourist enterprise, tourist enterprise of the joint-venture or tourist enterprise of the foreign capitals, look for the one's own one seat in so highly competitive a market environment unavoidably, Must take marketing as the direction and carry on every economic activity and practice activity then, could improve managerial skill rapidly, effectively in this way, strengthen the competitive power, train one's own key competitiveness, increase economic efficiency.The article combine Qinhuangdao city characteristic of tourist market, propose Qinhuangdao city tourist industry tactics of marketing pointed. The article describes the innovative tactics of travel marketing from five respects, a theory is explained, there is a actual countermeasure too. Chapter one tourist market subdivides and the goal market chooses, this chapter uses the tourist market and market segments theory of the travel, subdivide the tourist market, point out the subject goal market of the travel. Chapter two mainly tell the development policy of the traveling products. Chapter three mainly tell the fixed price tactics of the traveling products. Chapter four mainly tell the marketing channel tactics of the travel. Chapter five mainly tell the tactics of tourist promotion. |
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